no tears in sleepyland


Eating dinner tonight, I brought my fork down on a yellow pepper to cut it for easier eating and some pepper-juice sprayed in my eye. Sucked. Poor Keaton had a tough time tonight, teething and screaming. So, we cancelled our plans for the evening and got her to bed instead (no tears in sleepyland). I just got done whipping up some brownies to fix Sharaun’s sweet craving (I’m the baker in the family), and in 20min we will eat them. Small blog today, not much in a writing mood… suppose I shot my wad over the course of the multi-thousand-word week. Here we go.

My tiny blog experienced a small bit of increased exposure today due to a rash of internet searches for the word “crumbelievable.” A search for said word, which is a Kraft cheese marketing campaign, on Google turns up my January entry on it as the 3rd return. Not bad. The “crumbelievable” search has always been a leader in the blog stats, but I didn’t have a good explanation for yesterday’s spike – that is, until I went home to make a sandwich for lunch and instructed the TiVo to serve up Wednesday’s Colbert Report. Turns out Colbert did a bit on American “cultural cohesiveness” in which he cited the Kraft Crumbles crumbelievable television ads as the campaign which can bring people together, a sort of “Where’s the beef? or “I’ve fallen…” for the modern age. Ahhh… the ebb and flow of pop culture, at least it’s good for copy.

Time for brownies, goodnight.


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